Digital Marketing Services

Marketing That
Drives Real Growth

We plan, execute and optimise full-funnel digital marketing campaigns – from Google Ads and social media to email automation and content – that bring in qualified leads, grow your audience and turn traffic into revenue. Trusted by businesses across Sri Lanka, the UK, Australia, UAE and beyond, with clear reporting and measurable ROI at every step.

What We Build

Full-Funnel Digital Marketing Services

From awareness to conversion, we cover every stage of your customer journey with data-led strategy and creative execution.

Pay-Per-Click Advertising

Google Ads and Bing campaigns meticulously structured for maximum Quality Score, minimum wasted spend, and consistent lead flow. We manage everything — keyword research, ad copy, bidding strategy and monthly optimisation.

Social Media Marketing

Paid and organic social across Facebook, Instagram, LinkedIn, and TikTok — tailored to each platform's native audience behaviour. We create platform-specific content, manage community engagement and run targeted ad campaigns that reach your ideal customers.

Email Marketing & Automation

Strategy, design, copywriting, and platform setup for email campaigns and automated nurture sequences. We build journeys that turn subscribers into buyers and buyers into repeat customers.

Content Marketing

Blog articles, landing page copy, case studies, video scripts, and infographics — all built around a content strategy designed to attract the right audience and move them through your funnel.

Conversion Rate Optimisation

The most underused lever in digital marketing. We analyse your landing pages, forms and user journeys using heatmaps, session recordings and funnel data — then run structured A/B tests to systematically improve conversion rates.

Analytics & Reporting

GA4 setup, custom dashboards, attribution modelling, and plain-English monthly reports. We make sure you understand exactly what's working, what isn't, and where to invest next.

Our Process

How We Deliver

Every marketing pound and dollar deserves accountability. Our process is built to eliminate guesswork, align on strategy before committing budget, and compound performance month after month through disciplined testing and optimisation.

one

Channel & Market Audit

Audit of your existing channels, audiences, and competitors. We define your goals, KPIs, and the metrics that will prove success.

two

Strategy Development & Planning

Competitor campaign analysis, channel strategy, audience segmentation, and a detailed campaign plan for your approval before a single pound is spent.

three

Production & Launch

Creative production, campaign build, tracking implementation, and launch — with the first performance checkpoint scheduled within two weeks.

four

Performance Management

Continuous testing, bid management, creative refreshes, and monthly reporting. We improve performance month-on-month with a compounding effect.

Industries We Serve

Campaigns Built for Your Market

Every industry has different buyers, different channels, and different conversion dynamics. We tailor our approach to yours.

Retail & eCommerce

Performance Max, Shopping campaigns, retargeting, and email automations designed to increase revenue per customer.

Healthcare & Wellness

Compliant, sensitive campaigns for clinics, practitioners, and wellness brands that build trust and generate bookings.

Real Estate

High-intent lead generation through Google Search, Meta, and retargeting — optimised for quality over volume.

Education & eLearning

Enrolment campaigns, lead nurturing for long sales cycles, and community-building social strategies for course creators.

Professional Services

Lead generation campaigns for law firms, accountants, consultancies, and agencies — where CPL and client quality matter most.

Hospitality & Tourism

Seasonal campaign management, direct booking strategies, and social content that inspires travel decisions.

Nonprofits & Charities

Google Ad Grant management, donor acquisition campaigns, and storytelling-led social content that drives action.

SaaS Platforms

Demand generation, free trial acquisition, MQL campaigns, and product-led growth marketing strategies.

Financial Services & FinTech

Compliant lead generation, financial product advertising and brand authority campaigns for banks, lenders, insurers and FinTech platforms

B2B & Technology Companies

Demand generation, LinkedIn Ads, ABM strategies and long-cycle nurture campaigns for B2B and SaaS businesses where sales cycles are long and decision-makers hard to reach.

Technology

Our Marketing Toolkit

We use industry-leading platforms and tools — and we know how to get the most out of every one of them.

Google Ads

Meta Ads

LinkedIn Ads

TikTok Ads

GA4

Google Tag Manager

Looker Studio

HubSpot

Klaviyo

Mailchimp

SEMrush

Hotjar

Why Microweb Global

Marketing Built on
Data, Not Guesswork

We don’t run campaigns on instinct. Every decision is backed by data, tested rigorously, and reported transparently.

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Full Transparency

You own all your ad accounts and data. Our monthly reports are clear, honest, and include both the wins and what we're improving.

Integrated with Your Website

As WordPress specialists, we don't just run ads — we optimise the landing pages they go to, closing the loop between traffic and conversion.

Strategy Before Spend

We never start a campaign without a signed-off strategy. Your budget is never committed until you've approved the plan in full.

Global Reach, Local Rates

Sri Lanka-based team. Global client base. We work across time zones with clients in the UK, UAE, Australia, Southeast Asia and beyond - with the communication standards and delivery quality you'd expect from a local agency, at a fraction of the cost.

World-Class Expertise. Globally Competitive Rates.

Our team of dedicated marketing strategists, paid media specialists and content creators operates from Sri Lanka — giving international clients access to senior-level digital marketing expertise at rates that are significantly more competitive than equivalent agencies in the UK, US, Australia or UAE. No junior account managers. No outsourced execution. Just experienced specialists who treat your budget like their own.

What budget do I need to get started?

Budget depends entirely on your goals, market and channel mix. For paid advertising (Google Ads, Meta), we typically recommend a minimum monthly ad. For organic strategies like content marketing and email, the investment is primarily in strategy and production rather than media spend. We’ll give you a recommended budget range after understanding your business during a free discovery call – with a clear projection of the returns we’re targeting.

Paid advertising (PPC and social ads) can produce leads within days of launch. Organic strategies like content marketing take 3–6 months to compound. We set realistic expectations per channel during onboarding and give you interim milestones so you’re never waiting in the dark.
Always. We operate inside accounts owned by you. All campaigns, data, audiences, and creative assets belong to your business. If you ever choose to move on, you take everything with you.
Yes. Our service includes ad copywriting, creative briefs, and static ad design. For video ad production, we can collaborate with your team or bring in specialist partners. All creative is approved by you before it goes live.

Yes. We work collaboratively with in-house marketing teams and complementary agencies. We’re flexible about what we own versus what we support, and we’re experienced with established workflows and reporting structures.

You receive a detailed monthly performance report plus access to a live Looker Studio dashboard. We hold a monthly review call to walk through results, discuss what we’re testing next, and answer any questions.

SEO focuses specifically on ranking in organic search results over time — it’s a long-term investment. Digital marketing is broader — covering paid advertising, social media, email, content and more, typically producing faster results. Most businesses benefit from both working together: paid campaigns drive leads while organic rankings are building. We offer both services separately or as an integrated growth package — and we’ll tell you honestly which combination makes sense for your goals and budget.